PR Coordinator

Summary:We are seeking a detail-oriented PR Coordinator to join our dynamic team. In this role, you will work on the marketing team and be the bridge between our product teams and the media, ensuring accurate and engaging editorial content is shared with our audience. You will play a pivotal role in maintaining and fostering relationships with publications, managing our press assets, and identifying new media opportunities to elevate our brand.

Work Hours:Monday – Friday 8:30am-5pm.

Compensation: This hourly, non-exempt position pays from $23 to $26 per hour, with overtime compensated at 1.5 times the base rate. New hires usually earn between $57,465 and $64,830 annually, or more, depending on experience, overtime hours, and bonuses.

To perform this job successfully, the individual must be able to complete the following essential duties and responsibilities:

Content Organization & Editorial Management:

• Organize and draft editorial content, ensuring accuracy by coordinating with product teams.
• Provide precise and timely responses on behalf of our product teams, securing their validation before distribution.

Media Relations:

• Build and sustain strong relationships with various publications and media outlets.
• Supply photo assets and other media materials aligned with content needs.
• Keep publications updated on new products and technologies from MSI.
• Develop and distribute press kits throughout the year to keep editors informed.

Media Outreach & Opportunities:

• Pitch relevant stories to industry publications, effectively showcasing MSI products and technologies.
• Identify and pursue new media opportunities to enhance brand visibility.

Strategic Planning & Trade Shows:

• Collaborate on annual media buys and strategic planning with senior management.
• Schedule, maintain, and follow up on trade show appointments to maximize exposure and networking opportunities.

Press Releases & Communications:

• Write and distribute press releases directly to media contacts to ensure timely coverage.

Social Media:

• Work with the Social Media Manager on gathering influencer details, manage contracts and managing potential broadcast media opportunities.

Additionally the candidate must meet the following Education and/or Experience requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Minimum of 2 years of experience in public relations, media coordination, or a related role. •
• Strong writing, editing, and proofreading skills.
• Excellent organizational skills with a keen attention to detail.
• Ability to build and maintain media relationships.
• Proficiency in media distribution software and tools such as PR Web.
• Self-motivated with the ability to work independently and as part of a team.
• Experience in the flooring/hard surface industry is a plus.

This role has the following physical demands:

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• While performing the duties of this job, the employee is regularly required to use their hands to handle objects, tools, or controls; reach with their hands and arms; and communicate verbally. The employee frequently sits and may occasionally stand or walk.
• The employee must occasionally lift, pull and move up to 25 pounds. Specific vision abilities required by this job include close vision.

Benefits: Company offers a comprehensive benefits package that includes:

• Referral, Holiday, and Annual Bonuses
• Annual pay increases
• Paid Time Off
• Medical, Dental, and Vision Insurance
• Company-paid Short Term and Long Term disability;
• Company-paid Life Insurance
• Tuition Reimbursement
• Traditional and Roth 401(k) plans with company matching contributions
• Charitable donation matching programs
• Free, company-sponsored 1-on-1 tutoring for children/dependents of employees in grades k-12, including free tutoring for SAT and ACT tests.