Product Marketing Associate

Location: Madison, WI area

Department: Marketing

Reports To: Marketing Lead

Employment Type: Full-Time

Overview

A growing manufacturer and distributor in the powertrain and automotive components industry is seeking a Product Marketing Associate to join its marketing team. This role is designed to increase the team’s output and free senior marketing leadership to focus on broader strategic initiatives. The ideal candidate combines strong writing and analytical skills with the ability to leverage AI tools such as Microsoft Co-Pilot and Manus AI. They will help manage product positioning, sales enablement, and customer education initiatives—all while bringing creativity, follow-through, and collaboration to a fast-paced, team-oriented environment.

Key Responsibilities

• Develop and refine product messaging and positioning to communicate value clearly across customer segments.
• Analyze the competitive landscape to highlight key differentiators and guide market strategy.
• Create and maintain sales materials, flyers, and digital content that equip sales teams with the tools to win in the market.
• Develop content that explains product features and benefits, fostering stronger customer engagement and understanding.
• Conduct market research, surveys, and win/loss analysis to inform product strategy and marketing initiatives.
• Work closely with Sales, Product Management, Marketing, and Event teams, as well as external videographers.
• Utilize AI-enabled platforms (Microsoft Co-Pilot, Manus AI, ChatGPT, etc.) to streamline marketing content and analysis.
• Capture and edit product or testimonial videos to reduce outsourcing costs and expand in-house capabilities.

Qualifications

Education: No strict degree requirement; associate or bachelor’s degree preferred.

Experience & Skills:

• 1–4 years of experience in marketing, communications, or related roles (internships included).
• Strong written and verbal communication skills.
• Highly organized with excellent attention to detail and follow-through.
• Collaborative team player with the ability to work effectively in an office environment.
• Experience with AI-based content tools (Microsoft Co-Pilot, Manus AI, ChatGPT, etc.).
• Proficiency in Microsoft Office Suite; familiarity with Adobe Creative Cloud, Canva, or similar tools a plus.
• Videography or multimedia production skills preferred but not required.
• Positive attitude, curiosity, and strong sense of ownership.

Cultural Fit

• Works well with others in a collaborative, open office setting.
• Communicates clearly and proactively across teams.
• Embraces learning, innovation, and accountability.
• Demonstrates flexibility, professionalism, and a growth mindset.

Compensation & Benefits

• Base Salary Range: $55,000 – $85,000, depending on experience.
• Bonus: Potential eligibility based on level and performance.
• Benefits:
  - PTO: 12–25 days based on tenure
  - 9 paid holidays
  - 401(k) with 6% company match
  - Health, dental, and vision insurance
  - Life and disability insurance
  - Wellness program with HSA contributions up to $1,000

Career Growth

This position offers visibility across marketing, product management, and sales, with a potential career path toward marketing leadership or advancement into the expanding sales organization.

Schedule & Work Environment

• On-site, Monday through Friday (8:00 AM – 5:00 PM).
• Team-oriented, collaborative environment with close interaction across marketing, product, and sales